The inaugural College Football Playoff has come and gone and to the surprise of almost no one, was a resounding success. The 2015 Rose Bowl and 2015 Sugar Bowl, this year otherwise known as the semi-finals, drew the largest two audiences in cable television history at the time, with each game attracting over 28 […]
Remarkable Expertise in Fantasy Sports, Gaming and Data-Driven MediaA Boutique Consultancy: Product, Strategy and Custom Software Development
A boutique consulting firm, Sportology delivers a comprehensive set of services around fantasy sports, gaming, eSports and other data-driven media. We provide our clients a sustainable competitive advantage in the fast changing and lucrative world of real-time games and media, starting with strategic conception to product development through the technical execution.
We’re well known throughout the fantasy, gaming and sports media industries for our thought leadership and professional approach
Custom Software Development
With experience in building high-throughput, scalable data processing applications, we’re able to execute on the most challenging of software development projects
We’ve founded startups and consulted with the largest sports media companies in the world, so pride ourselves on being the perfect answer for the select few clients that are hit our sweet spot.
JJ is a recognized expert on fantasy sports, having founded FantasyIQ and consulted with some of the most prominent companies in the fantasy sports space. With a background that includes working a variety of startups and as a venture capital investor, JJ has extensive expertise in company formation and starting projects from scratch.
What We Do
With the proliferation of mobile technology, increased bandwidth and availability of data and the merging of data-driven social gaming and regulated real-money gaming business models, there's more opportunity than ever to create engaging and profitable products and services revolving around sports, data and gaming. Combining extensive expertise in the intersecting strategic landscape with deep technical chops and the ability to execute against any strategic initiative, Sportology clients can expect innovative strategies and flawless execution.
We make good things happen
Technology & Product Strategy
We handle the complete product process
Identify opportunities for innovative products
Initial design to wireframe/UX through development
Custom Software Development
Full-stack development expertise
Optimal technology architecture, frameworks and languages
Streamlined process with open source libraries
Corporate Strategy & Planning
Competitive & new market entry analysis
Staffing planning & optimization
Startup & Fundraising Strategy
Startup business planning
Venture capital & fundraising strategy
Customer Aquisition Strategies
Alternatives to affiliate & ad based growth models
Identification of organic & viral growth opportunities
Marketing channel analysis
Legal & Regulatory Compliance
The intersection of real money & social gaming
Navigating a state-by-state regulatory framework
How & when does online sports betting become legal?
Get in touch with us. If nothing else, we'd love to geek out with you on this and get you excited about what's possible. Please feel free to connect with us on one of the social platforms below or fill out the form below to send us a message.
Thoughts On A Poorly Understood Space With Draft Kings and FanDuel raising large rounds at high valuations (relative to their age), all of a sudden there is all kinds of attention being focused on daily fantasy sports. It wasn’t too long ago that the space was being completely ignored, to recent coverage in the WSJ, NYT and an in-depth profile […]
Just a few weeks after I critiqued the CBS Sportsline launch of their “Fantasy Sports API”, ESPN has gone and announced a new API of their own via their new Developer Center. Unless this was a hastily arranged reaction to Sportsline’s move (which is unlikely), this is looking more like a significant trend for sports […]
An analysis of the CBS Sports Fantasy Sports App Store and Platform announcement
How big is Fantasy Sports? Bigger than you think. I’ve been working on a Fantasy Sports startup that I’m not ready to talk about here just yet, so I’ll just let this picture do the talking for now. You’ll have to click on it to see the full image. Tweet
(photo courtesy: The Football God) When Pac 10/12 Commissioner Larry Scott announced that there were not expanding, effectively ending momentum for Texas and Oklahoma to join the conference, he stopped the second major domino in conference realignment from falling (Texas A&M to the SEC was the first). Had that domino gone down, all hell would […]
Another day, another Mark Cuban blog post on sports and media. (See my previous take on Cuban’s post on ESPN’s Twitter Problem here) For Sportology, this is like Christmas. Yesterday, Cuban questioned the role and the need for various types of traditional media (and some of the emerging non-traditional media too). You can and should […]
It’s only been about 3 months since ESPN’s last press release downplaying the impact of cord cutting and they are at it again. Not only does the latest press release again downplay the impact of cord cutting, but this one goes a step further suggesting that the threat is actually shrinking! Thou doth protest too […]
In more than a few recent posts, I’ve referred to the oncoming seismic shift in the media landscape due to cord cutting, or people giving up cable/satellite for Web-only television. No one knows for certain how quickly it’s coming and no one can concisely articulate the coming impact, but it will be far greater than […]
Sports Video Streaming Sites Seized: A Sign The Traditional Media Is More Scared of The Web Then They Let On
This is a story that is most assuredly going to get far less coverage than it should. Five Websites, ATDHE.net, Rojadirecta, Channelsurfing.net, Firstrow.net and llemi.com got their domains seized by the Department of Homeland Security five days before the Super Bowl. These Websites typically provide links to online video streams of sporting events and other […]